PAWS + POISE
MOBILE DOG GROOMING APPLICATION
USER TESTING, RESEARCH, BRAND IDENTITY
Introducing Paws & Poise, a luxury mobile pet grooming service dedicated to pampering your furry friends with tailored top-tier care. With a focus on enhancing the pet owner experience, they've brought me on board to optimize scheduling and promote their new line of pet care products.
Join us as we explore Paws & Poise's journey and strategic advancements in the evolving pet care landscape.
By conducting user interviews geared towards understanding user needs, habits, frustrations, and pain points, I gained valuable insights that informed the creation of this user-friendly application. My thorough research and empathetic approach laid the foundation for designing a solution that addresses the specific needs and challenges faced by pet owners when scheduling dog grooming appointments.
RESEARCH PHASE
IDEATE + CONCEPTUALIZATION
Armed with insights from user interviews and market research, brainstorming sessions became the breeding ground for innovative ideas. Amidst the brainstorming frenzy, a breakthrough moment occurred. It was a realization that simplicity was the key. Inspired by the desire to streamline the grooming appointment process and alleviate user stress, the vision for a user-friendly application began to crystalize.
DESIGN + PROTOTYPING
Developed initial prototypes based on the brainstormed ideas to visualize the app's interface and functionality. Conducted usability testing and gathered feedback from potential users to iteratively refine the design and improve usability.
IDENTIFYING THE PROBLEM
Pet owners want an easy to use app to book with top tier mobile pet grooming service. They also need a place to buy pet supplies hassle free. The app should focus on redirecting the stress of cancelling or changing appointments.